Partnerships in Luxembourg

Your families learn Luxembourgish. And it’s a gift from you.

Bookshops, content creators, associations: give Kawi to the children in your community. It costs you nothing, and people remember it.

In the Grund, by the Alzette, Kawi the squirrel hands a gift to a little girl in front of a bookshop stall.

Everyone gets something out of it.

You give something useful, families discover Kawi, and nobody has to get their card out.

A mother films her daughter showing a drawing, Kawi lying on the rug beside her, the Adolphe Bridge outside the window.

Content creators

Parents sharing life in Luxembourg on Instagram, TikTok or YouTube.

You give
Free access to give away to your followers, as a contest or a gift of the month.
You get
A giveaway people actually care about, full Kawi for your own kids, and a partnership you can be proud of.
In a children’s bookshop in the old town, Kawi reads a picture book to a little girl while a mother pays.

Local shops and brands

Bookshops, toy shops, cafés, brands for families.

You give
Kawi slipped into the bag, printed on the receipt or announced in your newsletter.
You get
A little extra your customers don’t expect, at no cost, and a clear message: you help families settle in.
At a get-together for families, Kawi shows an apple card to children sitting in a circle, parents watching.

Associations and media

Parents’ associations, newcomer welcome groups, local radio and papers.

You give
A simple gift for the families you support, or who read and listen to you.
You get
A serious resource to recommend, with the official pronunciation of the LOD dictionary.

A municipality, nursery or company? Giving Kawi to all your families is a separate offer: municipalities and institutions · companies.

And what’s in it for us?

Families who discover Kawi. When the gift ends, some decide to carry on with the subscription. That’s our model, and we’d rather be upfront about it.

How it works

  1. We talk

    You drop us a few lines. Together we agree on the gift, based on your community.

  2. We set up your page and kit

    kawi.lu/your-name, a visual, a short text, and a code to hand to the winners.

  3. You run your giveaway

    Your way: on social media, on air, in your newsletter or in store. You pick the winners.

  4. The winners activate Kawi

    On your page, with their email and the code. You get the number of activations, never their addresses.

Tell us your idea.

A few lines are enough. You get a personal reply, not an automated email.

  • Free for you
  • We set up your page and your sharing kit
  • You get the numbers, never the addresses

Prefer to write directly? moien@kawi.lu

Thank you, we got it. We will reply to you personally.

Everything ready for your giveaway

Your brand × Kawi

A page in your name, kawi.lu/your-name: this is where winners activate their access, with the code you give them. Want to give your customers a full year? Let’s talk.

The right moment

Run your giveaway when families are already thinking about it:

  • Start of précoce
  • Luxembourgish Language Day, 26 September
  • St Nicholas
  • Christmas

A ready-to-share kit

We send you a visual, a short text and a QR code to your page. All you do is post it or put it up.

Our commitments

  • We talk to parents, never to children.

    No partnership with an account followed mainly by children.

  • Your members stay yours.

    You get numbers, never an email address.

  • Sponsored content is always labelled.

    On every post, no exceptions.

  • An app with no ads.

    No ads, no ad trackers, and the official LOD pronunciation.

Your questions

How much does a partnership with Kawi cost?+
Nothing, in the basic version: we provide the free access, you tell your community about it. If you want to give your customers a full year, we will put together a tailored offer.
How many accesses can you offer?+
We agree on it together, based on your community and the format. We start small, then adjust based on what works.
How do families activate their access?+
On your kawi.lu page, with their email address and the code you give them. They then sign in to the app with the same address, and everything is unlocked.
What happens when the gift ends?+
A month before the end, each family gets an email to let them know. They can carry on with the subscription, or keep the free part of Kawi.
Do you share our members’ email addresses?+
They stay with Kawi and are only used to run the service. You get the number of families who activated their access, nothing more.